CLIENT:
Ogilvy NY - Healthcare - Neo Natal Intensive Care Unit (N.I.C.U.)
CAMPAIGN: A Global ATL Campaign for Philips Healthcare in a fully operational, neonatal Intensive care unit, in a University Hospital in India, where 40 mothers from rural areas around Manipal and 6 dedicated medical teams cared for these premature babies. I went in solo, for 3 days and nights, working with only existing light circumstances.
LOCATION:
The Manipal University Academic Medical Centre, Manipal, Karnataka, India.
PRODUCTION TEAM:
Supported by Ogilvy India’s production unit, we shot this campaign with the local staff and doctors of this NICU unit with 40 premature, 24- 29 week old babies with full consent of the parents.
YEAR: 2013