CLIENT: Ogilvy NY - Healthcare- Neo natal Intensive Care Unit
CAMPAIGN:
A Global ATL Campaign for Philips Healthcare in a fully operational Neo natal Intensive Care Unit in a University Hospital in India where 40 mothers, from the rural areas around Manipal and 6 dedicated medical teams cared for these premature babies. I went in solo, for 3 days and nights working with only existing light circumstances
LOCATION:
The Manipal University Academic Medical centre, Manipal, Karnataka, India
PRODUCTION TEAM:
supported by Ogilvy India’s production unit, me and my assistant shot this campaign with the local staff and doctors of this NICU unit with 40 pre mature, 24- 29 week old babies with full consent of the parents.
YEAR: 2013
